The Most Effective Promotional Products:
First create a successful campaign
Create a successful promotional campaign strategy by
developing a goal for your promotion. Determine how you will distribute
the promotion. Develop a design idea. Let the recipients of
your promotional item know that you have a new product or service that will save
them time and money. When will this new product or service be available? Find an
item that you know your customer will like and more important, find an item you
know they need and will use. Consult with a professional that you can
trust, like Kathy at Stargate Design.
How do I know what product to choose?
I challenge all my customers to really think about when and where is a good
opportunity to advertise their business. Where will you be in the morning? Where
will your sales people be tomorrow afternoon? Most people will quickly realize
that we have hundreds of opportunities to advertise our business every day. By
using promotional products, we can take advantage of these opportunities and
place an ad in front of potential customers quickly and in a positive manner.
One of the really wonderful aspects of a promotional product is that you can
target specific individuals in specific markets like no other form of
advertising can do.
What type of logo items should you use? Well lets talk about it for a moment. This will be different from business to business. What type of customers do you have? Where will they be when you want then to think of you? Will they be in the office, at the Airport, in a golf tournament or in their truck. Once you answer these questions, finding the right product to put your logo on will be easy. In the office I would recommend a nice promotional pen or paper weight. At the airport, I would recommend a large duffel bag or nice luggage tag with your logo. This would make his luggage easy to find on the carousel. In a golf tournament, I would recommend a promotional cap to keep the sun out of his eyes or a golf towel. If your client spends a lot of time in his truck, we could do a promotional mug that with reduced base to fit the cup holder.
What type of logo items should you use? Well lets talk about it for a moment. This will be different from business to business. What type of customers do you have? Where will they be when you want then to think of you? Will they be in the office, at the Airport, in a golf tournament or in their truck. Once you answer these questions, finding the right product to put your logo on will be easy. In the office I would recommend a nice promotional pen or paper weight. At the airport, I would recommend a large duffel bag or nice luggage tag with your logo. This would make his luggage easy to find on the carousel. In a golf tournament, I would recommend a promotional cap to keep the sun out of his eyes or a golf towel. If your client spends a lot of time in his truck, we could do a promotional mug that with reduced base to fit the cup holder.
No comments:
Post a Comment